Context & Inquiry
Vivod is a dedicated vendor who owns Vinod Pakode Wala and can be found in West Mukherjee Nagar, GTB Nagar Metro station, Delhi. He is male, 35 years old, and has been in the business for more than 20 years. He has one kid and a wife and has been living in the same town for the last 22 years. His one son is doing a job. Before this, he used to serve people ice cream (kulfi), but then he thought to start pakode and sell it around the town. So, he decided to switch things up and start a business with his brother.
Customer profile
